Category Archives: Decision-Making

In The Turn

From Unproven to Unprecedented: How to Get Buy-in For Something That’s Never Been Done Before

 

Doing something new and different sounds exciting. But it’s almost never easy. In fact, it can be downright lonely as you work to convince the world of the beauty and wonder of your great idea.

It’s always harder than it seems in real life. Whether you’re launching a startup or creating a new approach to a persistent problem, it takes more than a passionate speech to get buy-in from influential champions for your cause. If it’s new, it’s unproven. And risky. And no matter how much you believe in it, your passion will only take you so far.

So, how can you win over customers, influencers and decision-makers for something that’s never been done?

I had the privilege of building a company from scratch, so I’m very familiar with the inevitable challenges of launching something new. And my good friend Lauren Wesley Wilson founded ColorComm, a business community for women of color in the communications industry. So, we sat down recently to talk about what it takes to go from unproven to unprecedented success.

Here are 6 takeaways from that conversation you can apply to your own launching pad.

1. Meet an unmet need – This is the one of the best places to start when thinking up new concepts, so look for the opportunity to position your idea in this way. Show how your solution delivers something unique, or how you can do it better, faster or cheaper than an existing solution.Lauren saw that women of color lacked opportunities in the communications industry. While supporting women in business isn’t new, focusing on women of color is. Lauren developed a vision for ColorComm, shared it with others and generated a lot of interest for meeting an unmet need.

2. Adapt and evolve – Very rarely does a successful idea look the same from launch to maturity. Most go through numerous revisions and adaptations, responding to market dynamics and customer feedback. We certainly have pushed – and still push – Mitchell Communications to evolve to serve our clients’ ever-changing needs. You have to, or you’ll get left behind.Once she had ColorComm up and going, Lauren learned the importance of listening to her supporters to find ways to improve the organization. “At the beginning, I was focused on realizing my vision,” said Lauren. “But over time, as I listened to others, I heard them bring new ideas forward. For example, they wanted resources and a community to help them when they faced challenges in their careers.”

Lauren used that feedback to develop new services for members that led to more business opportunities, advanced programming, and a talent initiative.

3. Earn trust – Overcoming the skepticism of others is one of the biggest obstacles when launching something new. Demonstrating your credibility and reliability is particularly difficult if people don’t know you or haven’t worked with you. They’re taking a chance on you, not just your product.

David Maister, author of The Trusted Advisor, created the trust equation as a powerful way to illustrate what it takes to earn trust:

Source: trustedadvisor.com

Each of these factors is critical to earning trust, but reliability can be particularly important if you don’t have a long track record. If that’s the case, start with a smaller ask that has a quicker payback and then deliver an early win.

In the early stages of launching her big idea, Lauren said she focused on showing others they could count on her, that she could do the work, and that she had staying power and determination.

“Many new organizations are not sustainable,” said Lauren. “People wonder if you’ll be around next year. You have to show some results as quickly as possible to give them confidence to invest in you for the long-run.”

4. Move with speed – In the early stages of a project, move quickly to seize opportunity, especially when the competition is stiff. This requires you to be available, responsive and accessible.

In the early years of Mitchell Communications, we often turned projects at breakneck speed – sometimes overnight, if needed. This was a competitive advantage because our competition, while more established, was too big and too slow.

Lauren said that type of agility also helped her build an effective team, earn sponsorship support and recruit top executives for her board.

5. Deal with “no” – There are those who simply won’t share your confidence in your idea, and that can be hard to take. That’s why founders and innovators must be resilient and thick skinned.

“You’re not going to appeal to everyone,” said Lauren. “Accept that fact from the beginning, and instead concentrate your efforts on searching for your audience. It can be scary to champion an untested idea, but you have to put yourself out there.”

If you are authentic and your passion shines through, the naysayers won’t get you down and your confidence will spread. “This will win others over,” Lauren said, “and trickle down to your team.”

6. Take smart risk – It’s tough to know when and how to take risk when starting something new. So much is on the line. Lauren’s experience shows you must consider several things:Your intuition – Follow your gut. There are times you will just know it is the right thing to do.

  • Your intuition – Follow your gut. There are times you will just know it is the right thing to do.
  • Balance your emotions with reasoning – There are times you will want something so badly. But some of the most important factors — like timing, audience, resources – aren’t there yet. In that case, you must be patient and wait for a better opportunity.
  • Don’t be afraid to fail – Fear of failure is one of the biggest reasons people don’t take risk. But you can’t fixate on it. Lauren learned to think of failure as a catalyst for growth. “If we fail, how can we recover quickly, learn from our mistakes and never make them again. We’re hurting ourselves and our organization if we don’t learn. That’s just how you grow.”

BONUS

What’s the best piece of advice a mentor ever gave you?

Focus. Don’t get caught up in distractions or try too hard to prove yourself. Concentrate on doing what is most important. You know what you need to do. Do it. — Lauren Wesley Wilson

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In The Turn

How to Make the Toughest Calls of Leadership [BONUS]

The buck stops here. How true. President Truman knew it. And all great leaders embrace it. We can (and should) empower others to make decisions whenever possible. But leadership will always involve making the toughest decisions.

Having the authority to make decisions is one of the most rewarding parts of leadership, but actually making the tough calls is seldom easy.

Think about a time when the odds were stacked against you and the risk of failure was high. You didn’t have all the information you needed, yet you had to make a decision. Your team was waiting, and your organization was depending on you to provide direction. What do you do?

When we face the most complex and critical decisions as a leader, we need to recognize the fears and emotions that often hold us hostage and then lean into three powerful “must-haves” for great decision-making.

Recognize the Enemy

A wide range of emotions can cloud our judgment and hold us back when we find ourselves in those crossroads moments that we’d often rather avoid but must face as leaders.

Difficult decisions can make us feel:

  • Overwhelmed – A tidal wave can hit when the potential consequences of a decision we face are significant, we are unprepared, or we feel like we are in over our heads.
  • Anxious – Becoming overly stressed often leads to poor decision-making. The more anxiety we feel, the less likely we’ll have a clear enough head to make the best choice possible. Neuroscience shows anxiety suppresses the activity of pre-frontal cortex neurons, which play a pivotal role in cognitive functions such as calculating risk/reward, problem-solving and decision-making.
  • Indecisive – We sometimes feel paralyzed by too little or too much information. We might be unclear about which criteria we should use to help us decide. Or we might see multiple solutions that all look good.
  • Cautious – We’re hesitant to share information about a decision with others because we’re not sure things are going to turn out the way we want. We’d rather stay quiet, hedge our bets, and leave people to wonder what we decided and why.
  • Pressured – We feel pressured to decide in a certain way by others who have a stake in our decision.
  • Challenged — Similarly, no matter what we decide we know we’ll experience push-back from those who will disagree with our choice. Perhaps they will even challenge us publicly and inappropriately.

Fear rests at the heart of all these decision-making roadblocks. These fears don’t just make decisions harder than necessary, they cause us to question our instincts, project self-doubt and feel out of control. We’re then more prone to make poor decisions, and we risk losing the respect we’ve earned from others – something no leader wants.

So how do we avoid that?

Lean into the Fundamentals

Great leaders are willing to embrace uncertainty as a part of the journey, but they don’t walk down that road unprepared. They lead with authority and confidence because they know and practice the essential fundamentals that help them overcome their fears and make sound decisions.

Here are three must-haves of decision-making that have helped me deal with my most complex and challenging leadership choices:

  1. Process – Establish a tried-and-true decision-making process to help you make and manage any type of decision, but particularly more complex ones. This doesn’t mean you can’t be flexible. It means you’ll have guideposts and guardrails to move you forward and that you’ll make exceptions by design.
  2. Clarity – Learn to manage emotions that cloud your thoughts during decision-making so you can think clearly and rationally. The process will help with this, but you also need to do the hard work of self-awareness and emotional intelligence. This is an area where other trusted leaders can hold you accountable and help you see when your emotions are stifling your common sense.
  3. Consistency – Create patterns in your decision-making that minimize surprises and build trust. Having a standard process and managing your emotions will help you determine in advance how you will handle certain types of decisions so you can create greater consistency in your leadership.

What if you don’t have a process, or you’re looking to improve the one you have? Well, glad you asked.

I’ve created a free download that includes a detailed decision-making process, as well many of the benefits you will enjoy when you have this type of framework in place. Take a look. And here’s to better decision-making in your future.

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